To think about various jobs that social media marketers need to carry out every day is a bit overwhelming, from creating and publishing quality content to completing reporting and analytics. There are few tools that can help in fulfilling these responsibilities. With these tools you’ll be able to automate your workflows so you will save time and ensure that your content reaches your audience at the right time and place. An experienced social media management company will assist you in getting the most out of the following tools.
It is critical that you make use of the right set of tools for organizing the various phases of B2B marketing in order to execute the right and effective strategy. You cannot, however, choose the right tools without doing your research. Are you going to need these specialized social media management tools? What will you do when you know you are going to need one, and how can you choose which one is the best for you?
Twitter is by far the best platform for Social Media Marketing. It is used by over 15 million people and companies all over the world. I believe there is a very good reason why it is so successful; it is a complete platform that can make it possible to curate and schedule contents, measure social media ROI, run different social media ads, and much more.
Hootsuite offers many amazing features that marketing professionals appreciate, including managing multiple social media accounts and keywords, connecting with 35+ social networks, and writing social media posts.
Other features include:
- An extensive free trial period.
- A campaign scheduler.
- A set of social media integrations compatible with a wide range of platforms
- as well as a free course offering
There is no doubt that Sendible is another tool for agencies with many clients to manage their social media campaigns. In addition to some of the powerful features this tool provides, Sendible also allows you to completely customize your dashboard so that it matches your brand and helps to attract new customers. There are a few integrations that Make Sendible an attractive software package, such as Canva graphics editor, YouTube search, and royalty-free search. In order to save time on repetitive actions, it offers automation as a solution for the people who wish to automate the tasks.
- Managing content and improving communication with Sendible
- Sendible, a handy mobile app
- that allows you to manage various marketing campaigns
With this platform, you are able to manage and schedule your social media accounts through Sprout Social at an incredibly convenient place. When you have to manage multiple social media platforms, such as Twitter, Facebook, Pinterest, and many more, this one tool becomes quite useful for social media marketers and administrators.
But it can be a valuable tool for analyzing your data and sorting it by different demographics and geographic measurements that will help you quantify what content performs well with your followers. You will know when your brand is discussed over various social media platforms since Sprout manages various accounts & monitors keywords. By directing customers’ messages to the right people within your organization, it makes it easier for your company to respond to them.
- Available on a variety of social networks
- Ability to analyze data
- to help support customers
As part of Buffer’s tech stack, it offers browser extensions for Firefox, Chrome, Safari, and Opera that can schedule content from the internet. This mobile app allows you to manage your social media accounts on a go, no matter where you are, and you can access it from both Android and iOS. The Buffer Publish, on the other hand, only provides a limited amount of insight in terms of how the post is performing and offers a paid option called Buffer Analyze. Although the feature provides a wide range of data such as clicks, shares, comments, impressions, and reach, for more in-depth information, the feature has other features such as demographics, engagement metrics, and paid posts.
In plain English:
- A scheduler that is intuitive and easy-to-use
- easy-to-use, including a browser extension and a mobile application for scheduling on the go
- as well as the option to access in-depth analytics
provided by OKTOPOINT
As the only B2B-specific social media tool on the market today, Oktopost is the ultimate B2B marketing solution. The tool is the perfect platform for executing all your social media actions for the purposes of achieving your marketing goals, and is a perfect tool for monitoring, managing and reporting all your social media activities. The Oktopost team excels in uncovering the value that social media networks offer to B2B companies by preparing a no-nonsense presentation demonstrating the relationship between social media and sales.
- Tracking across multiple platforms and accounts
- for identifying the most effective channels
- and advertising
- measurement of return on investment
- advocacy for employees
- enriching their social data
Many tools and solutions are available today to help you manage your social media. It can be very difficult to pick one from the given list. Nevertheless, if you are trying to select the best social media management tool for your business, there are many important things to take into consideration. Among many other features, it includes analytics tools, platform integrations, and community management capabilities.