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You Shouldn’t Ignore These Social Media Marketing Trends

by MatesNews
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The appropriate blend of effective methods is key to social media marketing success. Instead of attracting targeted clients, the improper combination will merely diminish traffic. On the other hand, you may boost revenues and use social networking sites effectively for marketing if you develop social media tactics such as social media optimization based on current trends. The following are some of the current trends mentioned in a Forbes article based on the smm Industry Report.

Social bookmarking sites have a low usage rate

According to the analysis, 10% of people are now using social bookmarking sites, down from 26% in 2011. This significant dip in usage implies that bookmarking sites are in decline. Even if marketers still use Twitter, StumbleUpon, Reddit, and Pinterest, the bulk of sites (such as DIGG and Friend feed) are out. As a result, naively trusting a bookmarking site for marketing objectives is not a good idea in the current situation. Instead, look for the most popular websites and bookmark them with extreme caution.

Daily Deal Websites are on the decline

Daily deal features, or simply daily deal offerings, are an effective technique to acquire a large number of targeted clients at once. However, according to the study, roughly 80% of marketers do not plan to use the most well-known daily deal sites, such as Groupon or Living Social, for their campaigns.

People are now more focused on the significant quantity of returns they obtain over time. As a result, it is preferable to use social networking sites for daily marketing goals rather than using social networking sites for long-term marketing goals.

Top Social Media Campaign Websites

Marketers who use social media for marketing will undoubtedly run social media campaigns (promotion of products or services through social networking sites) to attract targeted clients. However, the marketing will be successful only if the relevant area is well-liked by clients.

According to the study, marketers who spend more than 40 hours a week on social media marketing have more extensive campaigns on Google+, YouTube, Pinterest, and Instagram than those who spend less than six hours a week on social media marketing. Furthermore, 92 percent of marketers with five years or more experience prefer LinkedIn to 70% of marketers with less than five years of expertise. In addition, forum marketing has declined from 24% in 2011 to 16% this year.

Approximately 67 percent of marketers intend to boost campaign spending on Twitter, a little reduction from 69 percent last year. For campaign launches, young marketers favor photo-sharing networks like Instagram over older marketers. Blogging was chosen by 62 percent of respondents as the most suitable platform to master, followed by Google + (61 percent) and Facebook (61 percent) (59 percent).

Marketers’ B2C and B2B Trends

B2C marketers utilize Facebook more than other channels, with 67 percent using it. However, in the case of B2-B marketers, Facebook and LinkedIn have an equal share of 29 percent each. The pie chart below shows utilization data for each platform in terms of B2C and B2B marketers.

B2C marketers and B2-B marketers use a wider range of platforms. They do not fully utilize blogging and have limited use of YouTube.

If you’re a B2B or B2C marketer, encourage people to write blogs because they’re the most popular social media channel. Because YouTube is the second most popular search engine, you can use its features by uploading low-cost videos. For example, Orabrush (a B2C company) and Blentec (a B2-B company) have grown into powerful brands utilizing low-cost YouTube videos.

Because B2B marketers are increasingly using LinkedIn, they may take advantage of SlideShare (LinkedIn). For B2B companies, this social media entity can be leveraged to generate leads.

Online check-ins are down

According to the research, geolocation services such as Foursquare have decreased from 17 percent in 2011 to 11 percent this year. These services allow you to check in to your locations remotely. People are becoming more concerned about privacy and safety, as evidenced by reducing these types of services. Marketers can address this issue by creating contests and incentives. This will motivate folks to check in more frequently.

If you’re still using an outdated smm panel plan, now is the time to update it to reflect all current trends. Rather than attempting to apply the techniques on your own, it is preferable to delegate this time-consuming process to a trustworthy social media marketing business that provides dependable social media marketing services.

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