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Youtube Channel Optimization in 2022

by MatesNews

The Ultimate Guide To Effective YouTube Channel Optimization

There is no doubt that YouTube is number two in the world after Google in terms of search volume. The majority of the population tends to think that YouTube is just a video-sharing website where people can look at their favorite videos and share them. However, YouTube offers a lot more than just that.

Taking advantage of YouTube to market your company, reach a large audience, and make money is one of the things that you can do with it. According to YouTube analytics, there is a likelihood that mobile YouTube users are two to three times as likely to pay close attention to an in-app video than a typical television user.

Almost 70% of people use YouTube to determine if they wish to patronize a service or purchase some products or services of a business before making a decision. As a result, what is the best way for marketers to ensure that they get the most out of their YouTube marketing campaigns?

To start properly with YouTube optimization, you have to create videos specifically with the purpose of providing potential and existing customers with a complete understanding of what you do and why they should want to buy from you.

The optimization features on YouTube will help your business channel appear search-friendly both for users of the YouTube app as well as for regular web searchers. YouTube is the second most popular search engine in the world behind Google, and that’s why YouTube optimization techniques are just as beneficial as Google’s SERP (search engine result page) techniques for optimizing your videos for search engine results.

To reach as many people as you can and get as much traffic as possible, here are a few tips on how to optimize your YouTube channel:

Streaming Tips

Write Keyword-Enriched Titles and Descriptions

If you are looking to have people find your video on YouTube, it is necessary to include relevant keywords as part of the title. If you want to include complete keywords in the title of your video without keyword-stuffing, your title should be at least five words long.

Keywords are also useful in video descriptions. You can provide detailed information about your video in the “information” tab of the video on YouTube. Those watching your video will be able to see this in the beginning. It would be beneficial for you if you included relevant keywords people may be searching for on your channel since this will help you gain more followers.

Google Keyword Planner, Moz, SEMrush, etc., can be used for PPC and SEO keyword research.

Add keywords to video tags to make it more search-friendly.

Various social media platforms use video tags to help their users find answers quickly. It is used by people to research related information, topics, or phrases related to the topics they are interested in. As long as you include this information on the video title along with a key phrase, you’ll be able to get in front of audiences who are using that key phrase in their searches.

The tags in a video can help search engines identify the type of content that is contained within it. You can also improve your ranking by adding highly relevant tags to your video. The purpose of tags in video marketing is to help search engines categorize your video within the framework of a topic and group similar videos with it.

Please add a transcription to your description.

YouTube’s algorithm puts a lot of emphasis on videos with transcripts, which is why search engine algorithms favor those videos. YouTube is a video-centric platform. In terms of search results, you will find only a few text snippets as YouTube is primarily a video platform.

To be able to rank for targeted keywords, you should add a transcript to your video in order to be able to rank for them. There will be more visibility for your video if the text from your transcription appears in the search engine results.

By utilizing text templates to create a video transcript, you can boost SEO by creating content that is shareable and valuable for the audience.

  • Create Thumbnail Images that Captivate

It is likely that viewers will also notice your thumbnail when they view your video. This is what causes them to watch your video by clicking on the play button. It’s the first impression you make on a potential subscriber, so it is very important for you to get attention.

It is important to note that YouTube displays the duration of the video in the lower-left corner of your video thumbnail. You should make sure that nothing essential to your thumbnails is blocked while you do this, such as a face or logo. You may also want to consider the fact that Google might filter out any branding within the imagery used in your thumbnails (such as the YouTube logo etc.). Also keep this in mind when creating thumbnails.

  1. Subtitles and closed captions should be uploaded.

It is important for the audience to be able to comprehend what is being shown through subtitles or closed captions, so viewers are able to read and feel connected to the action on screen as they watch the video. In addition to the fact that text subtitles provide you with another method of adding relevant keywords to your video, they could also contribute to SEO effectiveness and increase the rank of your video in the SERP. This is done by reverse engineering and strategically tailoring your text to match the long-tail terms that people are likely to search for.

Make sure your introduction is strong.

In order to increase the viewership rate of a video, it is vital to write solid and compelling intros that will keep your audience interested and won’t make them lose interest after the first 30 seconds. You can help yourself achieve this by using video templates as they can provide an easy way to accomplish this by placing major parts of your video all in one place.

You should also consider using a pre-made video intro with your video, since this will ensure that viewers will know right away who you are and what your business is all about – and hopefully encourage them to stay.

You should also specify your target keyword in your video.

Recently, YouTube has started automatically transcribing the videos you upload in order to improve the quality of your video. These transcriptions are usually pretty accurate in most cases. YouTube will pick up on your target keyword if you mention it in a video that you upload. Due to the fact that you are saying the keyword your video is optimized around, YouTube will be able to recognize that your video is related to the specific term.

How To Increase The Views Of Your YouTube Channel By Adding Cards And End Screens

Do you ever notice that, when you’re watching a video, there is a small white icon that appears in the corner with an “i” in the center? This is a free ad service called AdCard, which works like a template or card to promote your own content on your channel, e.g., videos you upload on YouTube.

YouTube cards can be used in a variety of ways. You can use them to give your audience a link where they can watch your video or a video you recommend from another YouTube channel.

After the video has ended, viewers are presented with end screens which tell them how they can proceed. When a viewer has seen a video or taken further action, both cards and end screens can be optimized to maximize the experience and improve the viewer’s retention.

(*) Develop channel icons and brand icons.

Create a visually appealing brand icon and create art that fits the tone of the videos and channel you are going to make for your brand. The icon should reflect your content in a subtle and sensible manner, without overdoing it or coming across as overly quirky.

It would be inappropriate to have a robot as the face of a cooking tutorial, for example. You need to make it look good to set the scene for what your viewers can expect when they visit your channel, so make it look good.

Follow your analytics closely.

Only through the use of analytics will you be able to be sure whether your strategy is working or not. Using metrics, you can gain insight into which videos are performing well and which ones need to be changed.

In addition to the information which YouTube offers through its analytics reports, it also offers many other informational resources that can give you insight into the performance of your channel in a number of ways.


If you would like to reach a wider audience and increase sales for your business, optimizing your YouTube channel could help you with that.

The use of keywords plays a crucial role in optimizing your website, which is why it is so important for you to research them and use them effectively.

The most effective way to increase the watch time and reach a wider audience is to create high-quality videos.

You can increase the watch time by analyzing the results. The truth is that, when it comes to social media, it’s actually easier to create more of what’s working – and it’s also much more cost-effective.


The answer is yes, there are many different ways to optimize your YouTube channel the right way and make sure that you make the most of it. There are a few things that you can do to help you grow a lot more subscribers and viewers that are going to help you gain more sales for your business.

You can discover Typito’s video editing tools, specifically designed to facilitate the creation of smooth, seamless YouTube videos.


Using Typito you will be able to use powerful video marketing software to elevate your social presence by creating engaging videos with beautiful images, text, audio, and video clips. By doing this, you will be able to earn more money as a video creator.


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